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yoram solomon

Dr. Yoram Solomon is the author of The Book of Trust (now in 3rd edition, and the most comprehensive book ever written about trust), the book series Can I Trust You? and host of The Trust Show podcast. He published a total of 19 books and more than 300 articles on Trust, Innovation Culture, and Entrepreneurship. Yoram holds a Ph.D. in organization and management, an MBA, a law degree, and an engineering degree. He is an adjunct professor of entrepreneurship, a 3-time TEDx speaker, a former executive, elected official, pilot, and member of the Israeli 35th airborne brigade.

opening keynote

sunday march 24th, 10:30am

People buy from people they trust. When they trust one professional, they will select them close to 100% of the time over another professional they don’t know. But they are even willing to pay 39.4% higher prices for the same item than to someone they don’t know. Even worse, Yoram found that you will have to discount your product or service just to compete with a trustworthy business if you are not one. In this keynote, you will learn how to build your trustworthiness as a business through examples and the new relative and dynamic trust model. Learn Habits that will make you a trustworthy business. This session is adapted especially for photographers, and was given at the ”Bridging the GAP” session at PPA Imaging 2024. 

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